What are the Major Pros & Cons of a Retail Store vs. an Online Store

What are the Major Pros & Cons of a Retail Store vs. an Online Store

If you are considering opening a store the two major options that come into your mind are a retail store or online store. To be very clear there is no single option out of both which is better than the other but the best one for you would be the one that is most feasible according to your needs, capabilities, and resources. Many people brag about the advantages of online shopping and it has become a global trend to shop online however there are many pros and cons of online shopping that people must be aware of. The pros and cons of online shopping for business are different from the generalized pros and cons of online shopping.

Retail Store

First of all, you need to understand the pros and cons of a retail store as you already must be aware of the retail stores, this trend is not new in the market and is going on for centuries. You can see retail stores or around you no matter what part of the world you live in. You would hardly ever find a person who is unaware of the retail stores as they are a vital necessity of society. Although you might already be aware of most of the pros and cons of the retail store yet still some of the ones that we mention here might surprise you.

Pros of a Retail Store

  • If someone needs to buy something on the spot they cannot order it online and wait for 2 days therefore they would come to a retail store. Just imagine that a person needs some yogurt to add to a dish for lunch so they would not order it online and receive it two days after the lunch has already been digested.
  • The seller can have face-to-face interaction with the customer and therefore the customer can ask any questions that they have and get instant answers to their concerns.
  • When it comes to clothes, shoes, or other things that required precise size measurement, it cannot be estimated just by looking at the picture. This is why online stores often receive complaints about the inaccurate size which is not at all the case with retail stores.
  • The customer can try the clothes, jewelry, or accessories to see if they suit the customer or not. In this way, retail stores provide more customer satisfaction as compared to online stores.

Cons of a Retail Store

  • One of the major drawbacks of a retail store is that it has a limited variety and quantity of a particular product.
  • Retail stores restrict you to buy from whatever is available in them while online you can buy almost anything.
  • In certain underdeveloped areas, the retail stores don’t have good quality or famous brands of most of the products available.
  • You have to spare some time out of your busy routine to visit a retail store.
  • As an owner, you need to have a staff team that shall add to the cost.
  • You need to be physically present or hire a supervisor to monitor the sales.
  • A good security system is required to be set in a retail store to avoid theft and other security issues.

Online Stores

Online stores are a new trend when compared to retail stores. As people have grown very busy in their life they have less time to go shopping at the local markets, this is the problem which was rectified by online stores that provide their customers to place orders online and then the products are delivered to their home a few days after they have placed the order. Just like the customers, the sellers are also clients to adopt this technological advancement and open their stores online. The inclination of the sellers towards e-commerce stores is driven by increasing customers using them because of the pros of online shopping. Many customers are aware of the pros and cons of online shopping nowadays and search customers know how to take advantage of the pros of online shopping and how to save themselves from the cons. As a seller, you must also be aware of the pros and cons of online stores to decide if you want to open an online store because of the pros of online shopping or if you want to open a retail store.


Pros and Cons of Online Store

If you want to be a successful online seller you need to have in-depth information about all the pros and cons of online stores so that you can make efforts to save yourself from the cons and take maximum advantage of the pros. Another thing that you need to do is to understand the pros and cons of internet shopping so that you can make efforts to rectify the cons that prevent customers from purchasing from your online store. As a store owner or a person who wishes to open a store, this might be a little difficult to identify the pros and cons of Internet shopping but a good strategy is to look at it as a customer and ask yourself what are the pros and cons of online shopping.  Now when you have applied this strategy and found an answer to what are the pros and cons of online shopping now you can check out some pros and cons of internet shopping that we have enlisted below:

Advantages of Online Shopping


  • The customer doesn’t have to visit the shop.
  • It saves time for both the customer and the seller.
  • You don’t need to hire a lot of staff; one or two people can easily manage an online store.
  • Online stores target customers in the area where your retail store cannot.
  • Online stores are comparatively low maintenance.
  • Online stores cost you less than setting up a retail store.


Cons of Online Stores

  • A stable internet connection is required all the time.
  • Packaging and handling is a major concern 
  • Various payment methods must be supported by the store.

Pros and Cons of Online Shopping for Business

When people do shopping for business purposes they prefer retail stores over online stores it is because of the pros and cons of online shopping for a business. If low quality or a different product is provided by a retail store dealer legal actions can be taken against them but that is not the case when it comes to online shopping, therefore, businessmen usually purchase things from a retail store. If they need something that is not locally available then they purchase it online.


Now when you know what are the pros and cons of online shopping you can decide which option is good for you. The advantages of online shopping are responsible for increasing online buyers. You can research more on the pros and cons of online shopping even after you have opened a store in your desired module to stay updated with global trends. The pros and cons of online shopping information provide you with insight into the everyday challenge that online marketers face. 


i-TechTalky features articles on all aspects of technology, business and how it shapes our lives, touching on security, cloud, crypto and artificial intelligence. Also, it covers trending tech topics on daily basis and intended to educate and inspire tech people.

Leave a Reply