Key pillars of market research and marketing strategies for your app project to consider There can hardly be any doubt that building mobile apps and getting success are two different but interconnected things. While trying to stand out from the crowd of apps, a mobile app needs to offer something unique, but that alone doesn’t guarantee success. An app needs to be grounded on solid market research and marketing strategies as well. Since the mobile app market is growing at a rapid pace, there will be awesome opportunities all the time to accommodate unique and breakthrough app ideas. But how you convert these app ideas into highly sophisticated apps bolstered by robust market research will be the key factor for an app project’s success. In some countries with a vast market of small businesses and startups, mobile apps began to penetrate deeper. The developers and app marketers face high outsourcing demands just because of their experience in dealing with market competition through sophisticated product engineering and market research. When you hire Indian developers and marketers for your new app project, you get the edge of robust experience for handling competition.
Coming with a Business Plan
Every successful mobile app invariably stands upon a meticulously crafted business plan. A business plan refers to the entire roadmap addressing all aspects such as monetization and revenue, sales, market, and profitability. When coming out with the business plan, it is important to keep it concise so that various app stakeholders can easily understand the objectives and the paths leading to these objectives. A detailed and well-articulated marketing strategy will be at the very core of a business plan. The plan further needs to be validated by rigorous and scrupulous market research. Here through the subsequent points, we will shed light on both market research and marketing strategies of apps and how to go about them.
App Landing Page and Blog
What does a landing page do for an app? Well, from the marketing point of view it has immense potential. Thanks to a landing page, app users can easily know about the app in detail through web pages. An app development company can also run an SEO campaign through the landing page by targeting specific keywords, resulting in the enhanced app and app-related content visibility. In addition, the landing page should provide links to the listed app pages in Apple App Store and Google Play Store, along with a dedicated CTA button for the download. Besides the landing page, the website representing your app should also publish regular high-quality blogs on related topics. Apart from creating an aura of expertise around your app brand, Blogs can also help you run SEO campaigns by targeting audience-specific keywords through the blog posts. After writing a blog post, you need to perfect things with the SEO attributes and share the post across multiple social media channels.
App Store Optimization (ASO)
Finally, the App Store Optimization (ASO) enhances the visibility of your app in the respective app marketplaces, such as the Apple App Store and Google Play Store. ASO plays a crucial role in the journey of an app towards success as it makes the last-mile push for creating an app easily visible and discoverable. ASO is particularly helpful in driving organic traffic to an app page and converting downloads. Like SEO campaigns, ASO also needs to use relevant keywords to help rank the app in the Apple App Store and Google Play Store. The app page should also use screenshots of the app and a small video depicting the pros and cons of the app. The default primary app category would help if you also used the secondary app category.
Make a SWOT Analysis
At the very next step, you need to make a SWOT analysis of the mobile app. SWOT is the abbreviation of four key elements as Strengths, Weaknesses, Opportunities, and Threats. This analysis will reveal all the key strengths of an app product, key shortcomings, future opportunities for the app, and threats and vulnerabilities for the app product.
A Well-Articulated Social Media Strategy
Social media platforms come as low-cost marketing channels to spread the news about your app far and wide. Therefore, an app business should develop a robust social media strategy with specific long-term and short-term goals. As per the presence of your target audience, select the social platforms for marketing your app. Choose the most appropriate ones not exceeding 4 platforms as handling too many platforms will be difficult, time-consuming and less focused. When publishing content on social media, give priority to visual content instead of text content. It is also important to have a consistent presence and engagement across all channels. Try to follow major market trends to boost quick engagement. While engaging with organic content, don’t underestimate the power of sponsored content and paid ads to reach out to a larger audience.
Monitor Key Marketing Metrics
An app also needs to keep track of key marketing metrics to ensure that app marketing is following the right path and yielding results as expected. Some of the most crucial and popular metrics that mobile app projects use include daily active users (DAU), monthly active users (MAU), length of the user session, churn rate, acquisition cost per user, etc. Remember, some of these metrics are not going to give very optimistic results in the initial stage. But as the app grows in influence and gets better over time, these metrics will gradually show a positive outcome.
There are several other strategic moves that we couldn’t discuss within this short passage of the present blog post. But these strategies will invariably be there in the bucket list of any app marketer.