5 Effective Marketing Campaigns for Law Firms
Law firms are often overlooked when it comes to marketing and advertising. People think the law doesn’t require marketing. If you’re in the legal industry, you know this could not be farther from the truth! Law firms do need to do marketing to stand out amongst other competitors. In this article, we will discuss five effective law firm marketing campaigns.
1) Digital Marketing
Law firms need to market themselves online, first and foremost. That means having a website (with your portfolio), social media pages (including Facebook), etc. Social media is the best way for law firms to communicate with clients because it’s not intrusive like direct email or telephone calls. Using hashtags on Twitter will allow you to reach even further than just your network.
A great way to connect with clients is by blogging and writing articles (like this one!) relevant to your field of expertise. You can even include links in blog posts that direct readers back to your website for more information on certain topics/services or you can place calls to action. Digital Marketing is one of the cheapest and most successful ways to market your firm.
2) Offline Marketing
Of course, not everyone uses digital platforms to communicate. That’s why you need a strong offline marketing plan as well! Lawyers and law firms often attend industry events (such as local networking mixers) to meet potential clients face-to-face. Attending these types of events is an excellent way for lawyers to get their name out there because it allows them the chance to tell potential clients what they do without being intrusive or pushy about it.
Law Firms should also consider sponsoring charities that are relevant to their area of expertise. This will allow other organizations to become familiar with the firm’s name and the mission statement. Any time you can tie your business back into the community, it is an effective marketing tool! Sponsoring events and charities are one of the most successful offline ways law firms market themselves.
3) Networking with Other Businesses
A lot of businesses can benefit from collaborating and networking with other similar companies. For example, a law firm could partner up with an accounting agency or real estate office for referrals if they have the same clientele. This is beneficial because you will be able to introduce new clients to your contacts at these offices. Lawyers often need their services as well (for instance, if they need an accountant), so this would only build more trust within the community/network that has been built by partnering together.
4) Email Marketing
Email marketing is an affordable way to market your firm because you need an online email address. This will give people, who may not have social media, the opportunity to learn about what your law firm does digitally. You can even include links back to your website, or better yet, make some calls-to-action at the end of each newsletter that sends out content relevant to what you offer. Just be sure not to bombard people with emails daily.
5) Printed Marketing Materials
While social media and email marketing are great ways to market your firm, they aren’t always the most reliable or popular for lawyers. Printed materials like pamphlets, business cards, or fliers (for posting around town) will all do wonders for you because law firms often need them to network with clients face-to-face! Lawyers should definitely invest in these types of marketing campaigns if nothing else is working out.
Remember, you don’t have to do everything on this list for people to become aware of what you offer. These are just some ideas that can help jump-start your marketing plan if you’re stuck or trying to come up with new strategies. Furthermore, it’s important that clients know about your services and why they should use them over others’ too.
Most importantly, make sure whatever method(s) you choose aligns with who YOU are as a business person and how YOU would like potential clients/customers to perceive YOUR brand.
Also read : 10 Digital Marketing Trends in 2021