How to Analyze Your E-Commerce Marketing Efforts?
eCommerce is the future of retail. Online shopping is already the preferred method of purchasing goods and services for billions of people worldwide. The eCommerce industry is expected to generate $1.7 trillion in sales in the United States alone this year. eCommerce is increasing, but it’s still relatively new.
Today, almost every product is sold online. Ecommerce has become a $1.86 trillion industry, accounting for nearly 30% of total retail sales. And online sales are projected to continue growing at a double-digit rate, outpacing brick-and-mortar retail by 2020. The eCommerce landscape is increasingly complex, with many different types of platforms and an array of marketing channels.
It dominates the market, making up the majority of online sales. But eCommerce marketing is a field that is still largely unexplored. In this article, we’ll explore eCommerce marketing, its role in online commerce, and how you can analyze it to improve your business.
What is E-Commerce Analytics?
E-Commerce analytics is the process of monitoring the performance of a company’s website so that it can more effectively improve its website, create content, and design promotions that meet its business goals and objectives. It’s also the process of measuring the traffic those promotions generate to determine which ones perform best, which ones to keep, which ones to tweak, and which ones to throw away entirely.
In the past, marketing analytics was only available to large companies with vast marketing budgets through complicated analytics platforms. The best ecommerce marketplace solution has changed everything. Today, marketing analytics is within reach of every business, regardless of size. And with more and more marketing data coming from digital and social sources, marketers can use data to make better decisions faster and trace the impact of their actions.
Why Analyze Your E-Commerce Site?
Understanding the performance of your eCommerce site allows you to determine where your traffic is coming from and where it’s going. This enables you to adjust your marketing strategy and design promotions that are most likely to generate sales. It also allows you to measure the impact of your design changes, content creation, and marketing campaigns to make informed decisions. Most importantly, analytics will enable you to identify where your marketing dollars are generating sales to allocate more resources where they’re most effective.
You need to analyze your eCommerce site to operate an online business. The first step is to identify the parts of your eCommerce site that perform best and the worst. For example, you may find that your product pages perform the best while your checkout pages perform the worst. Once you’ve identified the parts of your eCommerce site that are performing the best and the worst, the next step is to measure the performance of those sections to improve them. You can also use e-Commerce analytics to track the impact of your campaigns on sales so that you can improve your business and expand your customer base.
Here are some tools you can use to analyze your site correctly:-
To analyze your site properly, you’ll need some data collection tools, some analysis tools, and some reporting tools.
Heat Maps
Heatmaps are a great way to visualize the performance of your eCommerce site. A heatmap shows where people click and mouseover on your eCommerce site so that you can see where people are clicking and most frequently. You can use heatmaps to identify the parts of your eCommerce site that perform best and the worst. For example, you may find that your product pages perform the best while your checkout pages perform the worst.
They are one of the best ways to detect where your visitors interact with your site visually. When you build a heat map, you’re creating a visual representation of where visitors are clicking and where they aren’t. You can make a heat map of any page on your site, but the easiest way to build a heat map is to create a simple page with a single background image and color.
You can also use other data collection tools like the Google Analytics eCommerce heat map feature or the Shopify heat map feature to generate heat maps of your eCommerce site.
Session Replays
Session replays are another great way to visualize the performance of your eCommerce site. A session replay shows the page visitors viewed next after they’ve left your site. You can use session replays to see where your visitors are jumping next on your eCommerce site. For example, if you sell clothing, you may want to see where your visitors are going after viewing a product page.
To build a session replay of your eCommerce site, you’ll need to capture a visitor’s entire web session. You can add a JavaScript snippet to your website that captures a visitor’s entire web session. The easiest way is to add a snippet of code to your header.
On-site Surveys
Ask your visitors to complete an on-site survey to help them understand and improve their experience. This allows you to gather valuable feedback from your visitors and see how they feel about your site.
On-site surveys are a great way to answer questions and get valuable information from your visitors. You can also use on-site surveys to learn more about your visitors and how they use your website. The goal of on-site surveys is to give visitors to your e-commerce site a chance to fill them out and get more information about your business.
Online surveys are a great way to increase engagement and build relationships with your audience. As a result, you can improve the quality of your leads and increase your sales conversions.
Feedback Widgets
You can use feedback widgets to gather feedback from your visitors regularly. When you build a feedback widget, you create a small piece of code that visitors can click on to fill out a short survey. The easiest way to make a feedback widget is to add a simple code snippet to your website. You can add a feedback widget to your footer, your sidebar, or anywhere else on your site where it won’t take away from the overall experience.
You can use feedback widgets to build a simple, easy-to-use experience for visitors to leave feedback about your site. This allows visitors to easily share their thoughts on your site, which can help you improve your eCommerce site. You can build a feedback widget using a WordPress plugin like the Feedback widget. This plugin lets you create a simple, easy-to-use experience for visitors to leave feedback about your site.
Market Research
Every market research study needs to be based on solid research. Businesses need to use primary and secondary research to support their market research study. The most important part of primary research is to find people who have already purchased something from you or are likely to do so shortly.
Market research is essential to your online marketing strategy to determine what your target audience needs and wants. Market research involves determining what your customers are looking for and identifying how that information can be used to improve your products and services. Assess where visitors are coming from, what they’re looking for, and what they’re doing on your website. This helps you understand your customer better, which can help you personalize your content, improve the user experience, and increase sales conversions.
Conclusion
eCommerce is the fastest-growing retail sector in the world, with sales expected to hit $2 trillion globally by 2022. It’s also the primary driver of online revenue, accounting for half of the digital commerce revenue. Online retailers need to develop a comprehensive eCommerce marketing strategy to scale their businesses and compete with the biggest names in retail. This involves building a relationship with their customers and delivering a compelling experience that drives sales.
Websites must be analyzed to determine whether they provide a great user experience. If they are not, the only recourse is to fix them, which can be a daunting task. Even if you’re unsure what your website needs, an expert eCommerce marketing professional can help you understand how to fix what’s wrong.
