Most commonly known as “Gateway of South India”, Chennai is among one of the metropolitan cities in India considered as the fast emerging IT hub/ destination for the young professionals growing tremendously with the presence of well-reputed IT companies.
Some of the top leading IT companies that are located in Chennai include Tech Mahindra, TCS, Wipro, Infosys, Oracle etc.
Being developed as the Smart city in Tamil Nadu, with time companies in Chennai have moved to the digital revolution and automation as per the present generation.
So, if you are someone located in Chennai and struggling to get a well-established career, then this is the right time for you to upgrade yourself with the digital skills as enhancing yourself with the digital skills will not only provide you with the ability to stay ahead of the competition but will also provide you with the opportunity to start your own business, work as Freelancer, Become blogger etc.
To acquire digital skills, you don’t need to have any specific degree, you can simply do a digital marketing course in Chennai that would enhance your technical as well as digital marketing skills.
If you are new to learn digital marketing, let me first provide you with the basic Introduction of Digital Marketing.
Basic Introduction of Digital Marketing
In India, with over 700 million internet users across the country and projected to grow over 974 million users by 2025, the number of internet users is estimated to increase in both urban as well as rural regions, indicating a high growth in the access to the Internet.
Therefore, with the increase in the number of internet users, it has become crucial for the companies to move digital to acquire more & more customers and get high ROI with the help of Digital Marketing.
Digital Marketing (also known as online marketing or internet marketing) is a marketing process developed to promote the products, services and goods with the help of digital technologies such as desktop computers, mobile phones and other digital media.
Best Digital Marketing Skills to Learn in 2021
Search Engine Optimization
One of the most important skill to learn in Digital Marketing is SEO.
SEO mainly stands for “Search Engine Optimization”, where SEO is the process of improving your site visibility on the SERP’s for the relevant search terms. The better your site get ranked on the search results, the more you will likely to get the website traffic and attract the customers.
Historically, the term SEO dates back to 90s when the search engine was introduced for the first time with the main aim to focus on the organic search results (non-paid results).
Search Engine Marketing
Search Engine Marketing (also referred to as Pay-Per-Click), is a process where companies/advertisers pay a fee to run their ad on the Search Engine like Google, Yahoo and Bing.
As Search Engine is among one of the most powerful ways to advertise, the advertisers bid on the keywords that might show up in the very top spot on the Google results page.
Therefore, the various types of ads that you can run in Search Engine are Search Ads, Display Ads, Shopping Ads and Video Ads.
Social Media Marketing
The next skill that you can learn in Digital Marketing is Social Media Marketing where Social Media Marketing is the use of Social Media to promote the website, products, goods, & services.
As with the tremendous increase in the usage of Social Media, the number of users on social media is projected to grow almost 4.41 billion in 2025.
Social Media Marketing is the use of social media platforms like Facebook, twitter, youtube, snapchat, instagram & etc.
With the help of social media marketing skill set, you can easily track and analyze the progress, success and engagement of ad campaigns of current and potential customers.
In digital marketing, the most effective skill to acquire is Content Marketing as content marketing is the ability mainly focused on the creating, publishing and distributing content for the targeted audience.
By learning the content marketing skills you can easily attract attention and generate leads, expand customer base, generate sales, increase brand awareness and engage users of your own community.
I hope you have really enjoyed reading the article on best digital marketing skills to learn in chennai.
If you are someone interested in learning digital marketing skills in Chennai, then this is the right time for you as the market in digital marketing is growing rapidly with the requirement of high skills.